It’s no secret that the Internet has changed how we shop for goods and services: 93% of online Canadians use the Internet to research products and services. Combine that with our voracious appetite for watching online video - we watch 30 hours per person per month, according to comScore - and it’s no surprise we’re turning to videos to help make purchase decisions.

This fall we’re seeing shopping reviews explode on YouTube. In particular, “Haul” videos - where people detail their “hauls” from recent shopping sprees - are particularly taking off.

 

YouTube vloggers posting their latest shopping finds aren’t just sharing their recommendations with close friends, they’re sharing with an audience of thousands of subscribers and millions of views. Canadian YouTube partner Beautycakez has more than 10 million views of her fashion and style videos. There are nearly 600,000 shopping ‘haul’ videos on YouTube, more than 35,000 of which were uploaded in the last month alone.

With searches on YouTube in Canada for both “haul” and “back to school” videos at an all-time high, marketers are increasingly incorporating video into their back-to-school digital strategy. Visit YouTube to learn how you can use video to promote your business.

Posted by Andrew Swartz, Google Canada